Eastenders:

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

Eastenders is aired on BBC 1 and BBC Three.

• Exclusive ‘red button’ on SKY extra scenes
• BBC Iplayer

EastEnders allows the audience to interact with the show with their online page on the BBC website.

• Range of activities
• Quizzes
• Games
• Polls
• Extra scenes
• Blog
• Interviews
• Help and Information

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog on the Eastenders website
• YouTube

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• ‘Red button’ on SKY
• BBC HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Polls on website

·         Blog

·         Quizzes

• What economic issues are behind the construction and distribution of contemporary media texts? 

·         Synergy with Apple - Eastenders Gossip

                         - IDoov

These apps are examples of synergy EastEnders and Apple have come together to make an apps for the show for their audiences. This apps together promotes Eastenders and Apple. 

Coronation Street

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

 

Coronation Street is aired on ITV 1 and ITV 2.

• ITV Player

Coronation Street allows the audience to interact with the show with their online page on the ITV website.

• Range of activities
• Quizzes
• Games
• Blog
• Storylines
• Videos
• News
• Picture previews
  
  

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog
• YouTube 

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• ‘Red button’ on SKY
• ITV HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Preview pictures

·         Blog

·         Quizzes

·         Games

• What economic issues are behind the construction and distribution of contemporary media texts? 

·         Synergy with Apple - Special episodes  

                                       

This app is an example of synergy Coronation Street and Apple have come together to make an apps for the show for their audiences. This app together promotes Coronation Street and Apple. 

Hollyoaks:

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

Hollyoaks is aired on Channel 4 and E4.

• Straight after the Channel 4 Hollyoaks is aired you can have a ‘first look’ at the next episode of the soap
• 40D

EastEnders allows the audience to interact with the show with their online page on the   BBC website.

• Range of activities
• Quizzes
• Games
• Competitions
• Blog
• Interviews
• Music
• Help and support
• Girl Talk

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog on the Hollyoaks wesbite
• YouTube
• Videos
• Pictures

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• First look on E4
• 4HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Competitions

·         Blog

·         Quizzes

·         Interviews

·         Spoilers

·         ‘Girl Talk’