1,Media language: What techniques does this trailer use to presuade an audience to see the film?
The "New Moon" trailer uses a range of techniques to persuade the target audience to see the film. The "New Moon" trailer uses camera angles to help us engage with the characters in the trailer. We see a range of high angle of shots of the female protagonist Bella. These shots connote to us that she is less superior than others and is vulnerable after Edward has left her. We see different medium shots of her when she is in contact with other humans characters this connotes that she is controlled by others in the film and gives us an insight to the main character and how she is feeling. We identify with Bella by the different camera angles and engage with her character which connotes to the audience how she is feeling. The crane shot of Bella on the mountains by herself connote to the audience that there is some kind of danger present in the second film in the Twilight Saga. This again persuades the audience to see the film as we are interested and worried about the protagonist. Also the continuous editing connote the narrative of the film and movement of the characters allow the audience to understand what is happening. This again allows the audience to relate to the characters. Also the use of the shot-reverse-shot persuades the audience to watch the film as we can see what the characters are feeling. The colour of black used in this trailer connotes "darkness" and encourages the audience to find out what is happening in the film also this foreshadows events yet to occur in the film. The use of dark colours reflects sadness and creates mystery and suspense which again persuades an audience to see the film. The digetic sound in the background, fast and harsh creates tension that something is going to happen. The false ending leaves the trailer in a cliff hanger as the silence engages the audience as we are not sure what has happened, as we are ambiguous. Also the genre of the film persuades the audience to watch the film as it is a hybrid-genre of fantasy and drama.
2. Representation: How is gender represented in this trailer?
In this trailer men are represented to be high in society. The eye colour of the Voltori's connote that they are high in the society of Vampire's. Also when Jacob saves Bella connotes that men are higher than women in the film as we see a shot of Bella looking up to Jacob. Jacob is shown in high angle shots after he changes in the trailer. This portrays to the audience "the new larger Jacob Black" and we are then forced to make different attitudes towards the character. Also the shots of Jacob attract a male audience to look like him as this is connoted threw high angle shots. However in this trailer Women are represented to be low in society and this is connoted to the audience through the protagonist Bella. We see through the trailer Bella gains power but men in the trailer will always be higher than her. We see Bella to be weak and vulnerable as she is seen through the trailer to be taking advice or listening to other characters. This connotes to the audience that she doesn't have a mind of her own as it had been taken by Edward which shows that men are more powerful and dominant. However Bella is represented to be fearless of life as she jumps into the sea, to see Edward proves that women need men, which represents that in the film men are the stronger sex.
3. Audience: What target audience would be attracted to this film?
The target audience that would be attracted to this film is girls as they are the primary audience as a love theme attracts the target audience. However an secondary audience such a young males would be attracted to this film, because of the violence and the protagonist Bella. Also a audience that would be interested in vampires as there is a sci-fi element in the film. Also more female characters would be attracted to this film from reading the books therefore the film as more of a female appeal. Also as there are two dominant male characters in the film, attract a female audience. Females can also identify with the protagonist Bella as her emotions are all over the place because of a boy which relates to the target audience as that may be how they are feeling. The film would also attract a white audience as the majority of the characters in the film are white characters. Also aspires as there is a love triangle as both Jacob and Edward both are attracted to Bella and both want her. The social class that would be attracted this audience would be middle class of C2, D and E. The age of the target audience that would be attracted to this film would be around 13-26.
4. Institutions: What Hollywood values can you identify in this trailer?
There are many Hollywood values in this trailer. The trailer uses well known actors which a Hollywood film uses. Also there are majority of white actors and big cast used in this trailer connotes that the film is a Hollywood film. The company that produced the film "Summit Entertainment" quote in the trailer "from the world wide best seller" this connotes that only best sellers are Hollywood films. The editing, special effect by Tippett Studio and different shots connote that film is a high budget film. Also the setting of the film in the mountains in Vancouver connote that the film is a Hollywood film. The cars used in this trailer promote the car connote class which Hollywood films can afford.
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