Rupert Murdoch & Steve Jobs
1. Rupert Murdoch and Steve Jobs have been working togther on a joint venture. Joining with the well known brand Apple and Rupert Murdoch's company News Corp have produced an app for the ipad which will be a digital newspaper called "Daily". Rupert Murdoch believes that the ipad is going to be a "game changer", and the new "Daily" newspaper will bring in money because more people spend time on their Ipads then they do on the internet. Also the App will cost 62p in the UK and will only be avilable on a Ipad of apple devices and will not be avilable on the internet which will benefit Rupert Murdoch and Steve Jobs. There could be disadvantages to this joint venture, as some people cannot afford the ipad and therefore will not be able to read the new "Daily" newspaper. Also some many may not like the idea of buying an app when they could just buy a newspaper in their hands.
2. This could affect other media institutions because of the introduction of the "Daily" newspaper being avialable on a ipad. This could make the loss for other newspapers because the app will cost cheaper then buying a newspaper every day as the it would only cost 62p weekly. Also they would be able to read the newspaper on their ipad anywhere, even in bed which could be more convient. Also not having to buy a newspaper from the shops everyday will be more convient for customers.
3.An synergy is the interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. The 'Daily' is a example of synergy as Rupert Mudroch and Steve Jobs are making an interaction so the effect their companies joining together is going to make a big effect. As Rupert Mudroch is successful and well known for the newspapers his company owns and Steve Jobs and the chief executive of Apple joining together will make profit for both companies.
4.The 'Daily' newspaper is an example of convergence as it is another way for the consumer to seek information, which the consumer will be able to do on the ipad by being able to read the newspaper 'Daily'.
5.The Times have recently successfully launched an web edition as it has gained more than 100, 000 paying customers for it's web edition, while the Wall Street Journal now has more than two million reader behind a partial paywall.
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7. The 'Daily' is intended to combine "a tabloid sensibility with a broadsheet intelligence", as Rupert Murdoch believes the 'Daily' will be combine both newspapers for a wide range of consumers and also the 'Daily' newspaper will be something different and will stand out as it is beyond printing.
8.Readers nowadays spend more time immersed in their ipads than they do on the internet, this could be because technology is moving fast, the ipad is entertaining, small,light which you can carry anywhere you go and is much easier to use.As the ipad has alot of apps and many applications you can keep yourself entertained at the touch of the screen.
9. I think there are many advantages of this collaboration between News Corporation and Apple. It would benefit both Apple and News Corporation massively as there is no app with the news launched yet, also so many people are buying ipads which will make a big profit. The consumer will be able to read the news without getting out of bed on their ipads and will only have to pay weekly.The collaboration between News Corporation and Apple will advantage many.
However there are some disadvantages of this collaboration as if you would like to read the 'Daily' newspaper you will only be able to on the ipad. Also the 'Daily' newspaper may not contain all the news you read, it may be only tabloid news.
10. In my opinion I think that the 'Daily' will be a success because there is not an app on the ipad yet which a newspaper. Also that the cost is not that much will appeal to audiences and now that many people are buying ipads they will be attracted to buy 'Daily' app which will inform consumers wherever they are in the world.
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