Film Poster Analysis - Mr Bush

"G.I. Joe"

This Film poster is from the movie “G.I. Joe”. The film genre is an action movie as the protagonist Channing Tatum is wearing what looks like an armour and is holding a gun.Mise-en-scene in the film poster shows the characters holding weapons which connotes to the audience that the film is an action movie.

 The colours used in the film poster are mainly dark colours which represent the film is going to be a dark and dangerous film. As soon as we look at the film poster we are attracted to the divide in the characters. On the left hand side we see the protagonist and two other characters from the movie are in the light, however on the right hand side the characters are in dark colours which connotes that the characters on the right hand side are evil and could be the disequilibrium in the film. Also the pose of the protagonist and the women character facing back to back connotes to the audience that they are against each other and as they both are holding a gun in their hands connotes that there is also going to be a lot of risk and action in the film.

The title of the film stands out on the page as the on the poster dark colours are used. The title strikes out on the film poster as it stands out and the audience’s eyes will strike to it, as it is very eye catching. Also there is no tag line on this poster, in a way this creates a sense of mysteriousness by revealing as little as much about the movie.

The film poster uses a long angle shot because then the audience can see the background and include the characters which will set the film genre. The two men on either side of each other in the top corners of the film poster have been cropped down, so the audience can see their facial expressions which connote the mysteriousness and suspense in the film.

The target audiences for this movie are young adults and males as the movie is an action movie. The social class who would watch this movie is B, C1, C2, D, and E. 

"Inception"

The film poster is from the movie “Inception”. The film genre is an action movie, mystery. The film is clearly an action film as the characters in the film are floating around after a blast in the building.Mise en scene used in the film poster shows the character holding a gun which connotes that the film is an action movie. The characters in the film poster look successful and smart as they are wearing suits, which creates a bigger suspense as why would successful men be using guns?

The colours used in the film poster are mainly dark colours which represent the movie is going to be a mysterious and dark film. As soon as we look at the poster we are attracted to what is happening to the character in the film which connotes mystery and suspense, which engages the target audience with the film poster. The lighting in the background is shinning on to the main character in the film poster which represents he is not a bad character and the other two are possible evil characters. Also the pose of the main character in the film poster is running and trying to escape from the bad forces.

The film title stands out on the page and grabs the target audiences eye and attention straight away to the title of the film. The film title is in blood red and in capital letters, this has been done because therefore the name of the film strikes out on the page. However before the film title the name of the main protagonist in the film, Leonardo Dicaprio who plays the character Cobb in the film is mentioned. The film makers have done this on purpose as they are using Leonardo Dicaprio’s name to promote the movie. His name is in big font and the colour white, which connotes to the audience that he is a pure successful, respectable actor, after his name the other characters in the film are mentioned.  

The tag line used in the film poster creates suspense for the target audience, it is placed at the top of the film poster saying in white capital letters “The Dream Is Real”. This gives a hint to the target audience what the film may be about, and leaves them thinking. The film poster uses a long shot angle because then the audience can see the background clearly and try and make out what is happening.

The target audiences for this movie are young adults and adults, both male and female. The social class who would watch this movie is A, B, C1, C2.  Also the film poster may appeal to fans of Leonardo Dicaprio as he stars in the film and his name is mentioned.

Both of the posters are successful in being effective, however in my opinion I think that the film poster of G.I. Joe is more effective as the aspects of mise en scene, colours, lighting and shots are used well and are presented more effective.