Banned Adverts - Ms Wigley

ASA Adjudication on Doro AB

This advert was banned by the ASA on the 13th October 2010.  The TV advert, for Doro mobile phones featured a demonstration of a Doro mobile and stated “Doro mobile phones are stylish, practical and easy to use. With large text, big keys and good clear sound, they make calling easy. Doro mobile phones, brilliantly simple. Only available from Orange, from your local store or online. Find out more at doro.co.uk/easy”.  In the advert the Orange logo was shown and the text stated “Only on Orange”.

However the advert had complaints stating that the advert was misleading, because they understood that Doro mobile phones were widely available and could be used with any sim cards other than Orange. The advert breached CAP (Broadcast) TV Advertising Standards Code rules 5.1.1 and 5.1.3 (Misleading advertising).

In my opinion this advert should be banned because it is misleading customers who are on orange and would like to buy a Doro mobile phone.

ASA Adjudication on Tesco Personal Finance Ltd

This advert was banned by the ASA on the 13th October 2010. The TV advert, for the Tesco Clubcard credit card, presented a variety of items for purchase in different situations, such as a fish, a hat, and a bicycle. In each situation a circle of text appeared that stated how many Tesco Clubcard points would be accrued from the purchase. On-screen text at the end of the ad stated "Tesco purchase includes double points ... 1 point per £4 spent ...."

However the advert had complaints stating that the advert was misleading and was exaggerated the number of points that would have been collected when purchasing the items featured in the advert. The ASA investigated the ad under CAP (Broadcast) TV Advertising Standards Code rules 5.1.1 and 5.1.3 (Misleading advertising) and 5.2.2 (Claims) but did not find it in breach.

In my opinion this advert should be banned because it is the points are being exaggerated which is misleading to the customers especially in the credit crunch.

ASA Adjudication on DSG Retail Ltd

This advert was banned by the ASA on the 6th October 2010. The TV advert,for PC World showed various shots of a laptop computer. A voice-over stated "I need a laptop that can keep up with me so I bought this HP from PC World". Speeded-up footage was shown of the laptop being used to do a variety of tasks while the voice-over stated "Its Intel Core i3 processor means that all the things I usually do, I can do 35 per cent faster." Superimposed text at the bottom of the screen stated "Compared to the Intel Pentium processor".

However the advert was had complaints that challenged whether the claim "Its Intel Core i3 processor means that all the things I usually do, I can do 35 per cent faster" was misleading and could be substantiated. The ad breached CAP (Broadcast) TV Advertising Standards Code rules 5.1.1 and 5.1.3 (Misleading advertising), 5.2.1 (Evidence) and 5.2.2 (Implications).

In my opinion this advert should be banned because it is misleading to customer who might have believed the advert.