Self Evaluation - Mr Bush

Attainment: B

Effort:2

Indicative: B

Homework (H)- For Mrs Wigely - (Case Study)

The reasons for why I have given myself these grades are because:

I need to research more for my case study on soaps, and I haven't been putting in effort in doing this. Also I haven't been doing extra research for the trailer production which I will have to.

 

Targets:

Research Case Study in depth

Anyalse more trailers for trailer production

Hyundai Car Textual Analysis - MS Wigley

Hyundai Car Textual Analysis

Media Forms:
Which advertising techniques being used?

The Hyundai advert uses a number of adverting techniques to present the Hyundai car throughout the advert.  Hyundai use a number of shocking tactics which shock the audience and engage them into the advert. The advertisement uses humour as the baby in the advertisement makes the audience laugh and smile. Also the advertisement uses fantasy, and the advert is more like a Disney movie because of the yellow calm colours, the high key lighting uses to connote this. Also we wouldn’t see a baby driving a car, only in a fantasy world.  The audience are shocked from the beginning of the advertisement as we are shown the little baby climb out of his cot and drive off in the Hyundai car. This grabs the viewer’s attention right from the beginning as it shocks them as it isn’t possible for a baby to drive a car. Also this connotes to the audience that if you buy this car it would shock the public as the car is such an appealing car. Another advertising technique that is used by the audience is an sexual technique. As the baby in the car picks up a girl from the side of the road it connotes that the car can bring you girls too as well as a comfortable ride. Also when there are connotes of sex when the two babies in the car go through a bumping road. The techniques that are used connote that the car will help you gain all freedom, a girl and a good life.

Representation:
How is gender represented in this advertisement?The advertisement represents both male and female gender. The advertisement represents male to be dominant as he baby driver which is the protagonist is a male and also is the first person we see in the advertisement. We see the male protagonist to be in control the whole time as he drives the car. Also the female is the advertisement is sitting down and watching while the protagonist surfs. Throughout the advert we see the protagonist to be in control which connotes that you can be in control with this car.

Females in this advertisement are represented in an alterative view. We see the female character to be waiting on the side of the road for someone to come and get her. The protagonist in the advert stops over and helps her which shows females can be needy and vulnerable and need males to be there for them. Also the female just sits there watching the protagonist surf which connotes that he is in charge not her.

Also we see the babies to be presented in an Aryan Ideology as they are perfect blue eyed and blonde haired. Also they both are dressed in white which connotes purity and cleanliness.

Institution:
What is communicated about the Hyundai brand and the experience it offers?The Hyundai brand connotes to the audience that it can offer an experience which no other car can. The woman speaker in the advertisement lets the viewers know “The next generation Hyundai Santa Fe is here”. This connotes that the film is for the new generation which is connoted with the young male protagonist. Also this connotes that the company is forward thinking.

The Hyundai brand communicates that that they are clean and innovative because of the colours that are used in the advertisement which are connoted through the high – key lighting. Also throughout the advertisement the protagonist and the female have a smooth ride which connotes that with Hyundai you not only get a smooth ride but also it will be easy joining the brand. Also throughout the advert we are shown that the car is driven through different environments which connotes that it is multifunctional and can work under any pressure, and will leave others gobsmacked.  

Also the brand communicates that if you buy the product you will have the time of your life, just like the American Dream. Also the car will be allow you to escape reality and everyday life which is connoted through the calm music and also the protagonist is not on his own.  

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The product is targeted at a social class of A, B, C, and C1. The age range that the advertisement is targeted at is between 21 and 35. This is connoted as the woman at the end of the advertisement says “the new generation” and also through the young male protagonist. The primary audience for the advertisement are males as the protagonist is a male. The secondary audience for the advertisement are females s they are presented in the advertisement too.

The psychographics that the advertisement targets at are egoists. Also people who would to escape from everyday life and have some freedom.

'Audiences are becoming increasingly powerful in shaping media output' - Ms Wigley

'Audiences are becoming increasingly powerful in shaping media output'
With reference to your case study, how far is this true?

To a certain extent it is true that today audiences are becoming increasingly powerful in shaping media output.

My three primary texts are soaps, EastEnders (BBC1), Coronation Street (ITV 1) and Hollyoaks (Channel 4).  They all run on three different platforms, e-media, print and broadcast and attract a wide range of audience interaction which helps the three primary texts shape media output.

EastEnders, is aired on BBC 1 and involves audience interaction as it is a soap which attracts mainstreams. The audience is becoming increasingly powerful in shaping the show. The hit TV show attracts on monthly an average of 10 million viewers. The EastEnders website attracts a wide range of audience. The EastEnders website allows the audience to interact with the show. One way the show does this is by a poll on the website which the audience can vote and see in what other audience’s are voting as the viewers can see the figures. For example the current question on the website is “Should Whitney forgive Carol?” and the figures show Yes – 40.1% and No 59.9%. This shows the audiences are becoming increasingly powerful in shaping what is going to happen in the show. Also on the website allows audiences to blog their views and opinions which the audience can give their feedback on the show on the EastEnders blog and also preview images from upcoming shows. Also the audience can play games and quizzes and receive help and information on any issues raised during the show. Also because EastEnders is a popular TV soap you can catch up via BBC IPlayer and YouTube if you missed the show. Print allows that audience to know what is going to happen in the show which the audience demands to know. Also social networking sites such as Facebook and Twitter allow audiences to shape their views and also have influences on audiences through campaigns and groups. Also as the audiences have influence in shaping the show as EastEnders and Apple have joint together to react to the change in technology with apps to engage the audience after popular demand for the show.

The audience is powerful in shaping the show as mainstreams and full nest families watch the show. Also the show gives the audiences a feel of pleasure, escapism, entertainment and information.

Coronation Street is aired on ITV 1 and involves audience interaction as it is a soap which attracts mainstreams. The hit TV show attracts on monthly an average of 10 million viewers. The Coronation Street website attracts a wide range of audiences. The website allows the audience to interact and engage with the show. The website has a range of activities including ‘Corrie Acade’and ‘Corrie Nation’. Also the website includes a weekly quiz. Another way the show the audience are becoming powerful in shaping the show is through backstage footage of the show and the blog on the website which allows the audience to interact with the show and put across their views and opinions. Also on the website you can like Coronation Street via Facebook. The audience is powerful in shaping the show as mainstreams and full nest families watch the show. The show allows user gratifications and entertains the audience.

Hollyoaks is aired on Channel 4 and involves audience interaction as it is a soap which attracts mainstreams. The TV soap attracts an audience of 840000.  The soap attracts a younger audience. One way the TV soap does this is by the website. The website contains spoilers and spoiler videos. The website includes competitions and backstage news and quiz of the month which allows the audience shape the soap.

Overall, the audience is becoming increasingly powerful in shaping the three soaps over the three platforms. The audience shape what is going to happen in the shows by blogs, opinions and views. Also the audience can interact with the three texts through games and quizzes. 

Eastenders:

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

Eastenders is aired on BBC 1 and BBC Three.

• Exclusive ‘red button’ on SKY extra scenes
• BBC Iplayer

EastEnders allows the audience to interact with the show with their online page on the BBC website.

• Range of activities
• Quizzes
• Games
• Polls
• Extra scenes
• Blog
• Interviews
• Help and Information

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog on the Eastenders website
• YouTube

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• ‘Red button’ on SKY
• BBC HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Polls on website

·         Blog

·         Quizzes

• What economic issues are behind the construction and distribution of contemporary media texts? 

·         Synergy with Apple - Eastenders Gossip

                         - IDoov

These apps are examples of synergy EastEnders and Apple have come together to make an apps for the show for their audiences. This apps together promotes Eastenders and Apple. 

Coronation Street

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

 

Coronation Street is aired on ITV 1 and ITV 2.

• ITV Player

Coronation Street allows the audience to interact with the show with their online page on the ITV website.

• Range of activities
• Quizzes
• Games
• Blog
• Storylines
• Videos
• News
• Picture previews
  
  

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog
• YouTube 

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• ‘Red button’ on SKY
• ITV HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Preview pictures

·         Blog

·         Quizzes

·         Games

• What economic issues are behind the construction and distribution of contemporary media texts? 

·         Synergy with Apple - Special episodes  

                                       

This app is an example of synergy Coronation Street and Apple have come together to make an apps for the show for their audiences. This app together promotes Coronation Street and Apple. 

Hollyoaks:

How do audiences access texts across the three platforms?

• Do the texts enable different types of audience activity and/or interaction?

Hollyoaks is aired on Channel 4 and E4.

• Straight after the Channel 4 Hollyoaks is aired you can have a ‘first look’ at the next episode of the soap
• 40D

EastEnders allows the audience to interact with the show with their online page on the   BBC website.

• Range of activities
• Quizzes
• Games
• Competitions
• Blog
• Interviews
• Music
• Help and support
• Girl Talk

• Are audiences able to play a role in the construction of media texts? (UGC)

The audience is able to play in the construction of the media text via the internet.

• Social networking sites
• Blog on the Hollyoaks wesbite
• YouTube
• Videos
• Pictures

• Are there differences in the audience gratifications offered across the three platforms?

• Entertainment
• Escapism
• Information/Education  

What institutional issues are raised by the topic areas?

• How are institutions reacting to change in technology?

• User friendly and entertaining website
• First look on E4
• 4HD

• How are institutions attempting to reach and engage their audiences?

·         Social networking sites

·         Competitions

·         Blog

·         Quizzes

·         Interviews

·         Spoilers

·         ‘Girl Talk’

Self Evaluations - Mr Bush

Self Evaluation

·         Attainment -  2

I think that my attainment in media has been fairly good, as I’ve never done media studies before.

·         Effort – 2

I think that I could put more effort into my media work, as sometimes I leave it to last minute which affects my grade.

·         Punctuality -  1

Throughout the term I have been on time to my lessons and handed in work in on time.

·         Submission and quality of homework - 2

I think that the quality of work could be better as I leave my homework to the last minute however it is always on time.

·         Ability to work independently - 2

I usually can work independently which I did in my film language essay however when I don’t understand a piece of work I tend to ask other class members for help.

·         Quality of writing - 2

I think that the quality of writing is quite good, I try to mention key media terms as much as possible, however I tend to write in long paragraphs which I need to divide up.

·         Organistaion of blog - 1

My blog is quite organised as in the title of my work I always mention which teacher the work is for. Also I have organised my blog that Ms Wigley’s work is in the font colour red and Mr Bush’s pink and all my work is up to date and in order.

·         Oral contributions in class – 2

I think that I could talk more in class using key media terms. 

www:  - I mentioned and learnt new key concepts
             Kept my work organised
             Put alot of detail into my work

ebi: -    Write in shorter paragraphs
            Do not leave homework to last minute
            Contribute more in class

ns: - Overall, the scene from the 'Dark Knight' movie was successful because the audience knows what is  going on in the scene because the techniques that are used throughout the scene. The scene creates our opinion about the Joker and sutures the audience into the movie as we are left wanting to see more after the scene has ended.

New Moon Analysis - Ms Wigley

1,Media language: What techniques does this trailer use to presuade an audience to see the film?

The "New Moon" trailer uses a range of techniques to persuade the target audience to see the film. The "New Moon" trailer uses camera angles to help us engage with the characters in the trailer. We see a range of high angle of shots of the female protagonist Bella. These shots connote to us that she is less superior than others and is vulnerable after Edward has left her. We see different medium shots of her when she is in contact with other humans characters this connotes that she is controlled by others in the film and gives us an insight to the main character and how she is feeling. We identify with Bella by the different camera angles and engage with her character which connotes to the audience how she is feeling. The crane shot of Bella on the mountains by herself connote to the audience that there is some kind of danger present in the second film in the Twilight Saga. This again persuades the audience to see the film as we are interested and worried about the protagonist. Also the continuous editing connote the narrative of the film and movement of the characters allow the audience to understand what is happening. This again allows the audience to relate to the characters. Also the use of the shot-reverse-shot persuades the audience to watch the film as we can see what the characters are feeling. The colour of black used in this trailer connotes "darkness" and encourages the audience to find out what is happening in the film also this foreshadows events yet to occur in the film. The use of dark colours reflects sadness and creates mystery and suspense which again persuades an audience to see the film. The digetic sound in the background, fast and harsh creates tension that something is going to happen. The false ending leaves the trailer in a cliff hanger as the silence engages the audience as we are not sure what has happened, as we are ambiguous. Also the genre of the film persuades the audience to watch the film as it is a hybrid-genre of fantasy and drama.  


2. Representation: How is gender represented in this trailer? 


In this trailer men are represented to be high in society. The eye colour of the Voltori's connote that they are high in the society of Vampire's. Also when Jacob saves Bella connotes that men are higher than women in the film as we see a shot of Bella looking up to Jacob. Jacob is shown in high angle shots after he changes in the trailer. This portrays to the audience "the new larger Jacob Black" and we are then forced to make different attitudes towards the character. Also the shots of Jacob attract a male audience to look like him as this is connoted threw high angle shots. However in this trailer Women are represented to be low in society and this is connoted to the audience through the protagonist Bella. We see through the trailer Bella gains power but men in the trailer will always be higher than her. We see Bella to be weak and vulnerable as she is seen through the trailer to be taking advice or listening to other characters. This connotes to the audience that she doesn't have a mind of her own as it had been taken by Edward which shows that men are more powerful and dominant. However Bella is represented to be fearless of life as she jumps into the sea, to see Edward proves that women need men, which represents that in the film men are the stronger sex. 


3. Audience: What target audience would be attracted to this film?


The target audience that would be attracted to this film is girls as they are the primary audience as a love theme attracts the target audience. However an secondary audience such a young males would be attracted to this film, because of the violence and the protagonist Bella. Also a audience that would be interested in vampires as there is a sci-fi element in the film. Also more female characters would be attracted to this film from reading the books therefore the film as more of a female appeal. Also as there are two dominant male characters in the film, attract a female audience. Females can also identify with the protagonist Bella as her emotions are all over the place because of a boy which relates to the target audience as that may be how they are feeling. The film would also attract a white audience as the majority of the characters in the film are white characters. Also aspires as there is a love triangle as both Jacob and Edward both are attracted to Bella and both want her. The social class that would be attracted this audience would be middle class of C2, D and E. The age of the target audience that would be attracted to this film would be around 13-26. 


4. Institutions: What Hollywood values can you identify in this trailer?


There are many Hollywood values in this trailer. The trailer uses well known actors which a Hollywood film uses. Also there are majority of white actors and big cast used in this trailer connotes that the film is a Hollywood film. The company that produced the film "Summit Entertainment" quote in the trailer "from the world wide best seller" this connotes that only best sellers are Hollywood films. The editing, special effect by Tippett Studio and different shots connote that film is a high budget film. Also the setting  of the film in the mountains in Vancouver connote that the film is a Hollywood film. The cars used in this trailer promote the car  connote class which Hollywood films can afford. 

Film Language Essay - Mr Bush

http://www.youtube.com/watch?v=79HJj9PewU8&feature=related

The scene is from the film 'Dark Knight'. This scene is when the Joker crashes Bruce Wayne’s party. In the scene we are revealed the second scar story of the Joker’s scars.

The genre of the film is a hybrid genre as it consists of action, crime and thriller. This connotes to us that there may be conventions of possible action, crime and thriller in this scene. The sound that we hear from this scene connotes the hybrid genre, also we hear non – diegetic sound which sets an enigma code to the audience and foreshadows that something bad is about to happen, which gets the audience ready. We then hear a gunshot from the Joker's gun which satisfies the audience as that is what they expect to see from a hybrid genre of action, crime and thriller and connotes danger to the audience. Also at the end of the scene the Joker shocks the audience as he shoots the window and throws Rachel out which again satisfies the audience and leaves the audience wanting more. The non – diegetic music in the scene is parallel and it is what the audience expects to hear as it accompanies the scene. Also the non – diegetic sound creates suspense which is one of the conventions of a thriller. The Joker uses a knife to threaten the old white male character and Rachel and intentionally reveals his second story on how he got his scars, this also creates suspense, danger and makes the audience want to know what is going to happen to Rachel. The use of the knife again satisfies the audience as it is what they expect. The fast pace music towards the end of the scene compliments the fighting scene and again satisfies the audience and also creates suspense. The non- diegetic sound builds up to the arrival of the Batman and connotes the chaos and emotions in the scene. The diegetic sound that comes from the scene creates more suspense as the dialogue of the Joker and the Joker’s and the Batman’s actions during the fight creates suspense and makes the audience aware of what is happening in the scene.

The use of the camera movement in the scene directs the audience’s attention. The camera movement in this scene sutures the audience into the scene as we engage with the main characters. The use of panning movement engages the audience with the Joker as the camera moves around him and we see medium shots of him walking around the room looking for Harvey Dent. The use of the medium shot encourages the audience to identify with the Joker, as he is one of the main characters in the film.  When Rachel comes into the scene and talks directly to the Joker we are shown a long shot of her which engages the audience with her and also the audience can see what is around her. The use of the shot – reverse – shot shows us the reaction of the Joker when he sees Rachel and connotes to the audience that something bad is to happen as Rachel is Harvey Dent’s girlfriend. When the Joker has his knife in Rachel’s face a close up shot is used, by the Joker’s actions that we see in the close up brings his story about his scars to life. This again engages and sutures the audience into the scene as we wait to see what the Joker is going to do. Also through medium shots, and the camera movement around the characters connotes to the audience the chaos around the room as the Bruce Wayne’s party guests are scared and petrified which forces the audience to suture into the scene.


The mise-en-scene that we see in the scene connotes the chaos and the mood of the scene and also connotes to the audience what type of character the Joker is. The actions of the Joker engage the audience with him and encourages the audience to identify with him. Also the clothing that the Joker is wearing connotes to the audience that he is evil and is a bad character. However the clothing that Rachel and the party guests are wearing and where the scene is set connotes to the audience that Rachel and the guests are high class people and are professional and respected as they are wearing smart suits and respectable dresses. The use of the clothing in the scene juxtaposes the Joker and the other characters in the scene which connotes to the audience that the Joker is from a low class, villain. Propp’s theory also connotes to us that the Joker is the villain in the scene, however Rachel is the princess and the hero, who is the central protagonist is the Batman. The body language of Rachel and the old white male character that we see at the beginning of the scene connotes fear that is in the scene. Also the facial expressions shown through the close up shots connotes fear and chaos that is present in the scene.

The underlighting in the scene makes the characters in the scene look glamorous and connotes that the party guests are wealthy and from a high class. Also the low – key lighting used in the scene creates the darkness around the Joker, which again connotes to us that is a dark evil character, and again sutures, us into the plot of the film, and also creates suspense and mystery.